Showing posts with label fashion. Show all posts
Showing posts with label fashion. Show all posts

Tuesday, August 24, 2010

AN EXITING CAREER IN PHOTOJOURNALIST'S

Are u a photographer? Do u know how to capture the fantastic pictures ex: beauty of nature .Then for those who are welling to make photography as their career that here is the wonderful opportunity to them as a photo journalist .

Being a photojournalist is not an easy thing we have to wait for hours or a day to capture a moment! .This is a fashion of life, Be passionate in your career so that nobody is their in replacement of u .This job is a very good job for everyone who likes photography .

This is not only a job but u have lots of things other than this photo capturing , You can travel to different places , to study on different life styles, different cultures, amazing places etc, So go ahead with your skills and make your life
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Sunday, August 1, 2010

MASS- COMMUNICATION

Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.

Field of study

Mass communication research includes media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university journalism departments were remodeled into schools or colleges of mass communication or "journalism and mass communication". In addition to studying practical skills of journalism, public relations or advertising, they offer programs on "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools, whether the focus of the student's research is journalism practice, history, law or media effects. Departmental structures within such colleges may separate research and instruction in professional or technical aspects of mass communication.

With the increased role of the Internet in delivering news and information, mass communication studies and media organizations tend to focus on the convergence of publishing, broadcasting and digital communication.

The academic mass communication discipline historically differs from media studies and communication studies programs with roots in departments of theatre, film or speech, and with more interest in "qualitative," interpretive theory, critical or cultural approaches to communication study. In contrast, many mass communication programs historically lean toward empirical analysis and quantitative research—from statistical content analysis of media messages to survey research, public opinion polling, and experimental research. Interest in "New Media" and "Computer Mediated Communication" is growing much faster than educational institutions can assimilate it. So far, traditional classes and degree programs have not been able to accommodate new shifts of the paradigm in communication technologies.[citation needed] Although national standards for the study of interactive media have been present in the U.K. since the mid-nineties, course work in these areas tends to vary significantly from university to university.

Graduates of Mass Communication programs work in a variety of fields in traditional news media and publishing, advertising, public relations and research institutes.

Such programs are accredited by the Accrediting Council on Education in Journalism and Mass Communication. The Association for Education in Journalism and Mass Communication is the major membership organization for academics in the field, offering regional and national conferences and refereed publications. The International Communication Association and National Communication Association (formerly the Speech Communication Association) include divisions and publications that overlap with those of AEJMC, but AEJMC historically has stronger ties to the mass communication professions in the United States.

Mass Communication in India

The recent past has seen India awaken to the call of media and this fact has led to major developments in the Mass Communication study-sectors across India, which in turn has led to the establishment of various media houses- be it newspaper agencies or TV channels or advertising firms, etc. Today, the media plays a very important role in every individual’s life. Initially, common people were not very bothered about what the media was doing and media was strictly restricted to the government and the business houses. But today, every common man’s problem is constantly reflected through media. And there is hardly any section of the society or any issues that are not taken up by the media. In fact, media has become a platform where common men can raise their problems and demand justice to any issue that is in circulation. Media has indeed become an integral part of a common man’s life.

Motive of Mass Communication Section

Media stands as an attractive career prospect to the youth of today. So, we have introduced this section so that an individual can become familiar with the various streams that make up Mass Communication and also become aware of what Mass Communication has to offer him in terms of career. What we have done here is that we have taken up each stream and listed the various colleges across India providing that particular media course, be it journalism or Public Relations or Cinematography, Advertising, etc.We have tried our best to provide accurate and updated details about the Mass Communication courses and Mass Communication institutes across India.

However, if you encounter any discrepancy in the details of the Mass Communication courses and Mass Communication institutes provided here, do write to us. We welcome any kind of feedback that will improve the quality of the site, a site that strives to provide the best information on Mass Communication courses and Mass Communication institutes in India.

Job Prospects & Career Options

Job Prospects

They can find employment with newspapers, periodicals and magazines, central information service, press information bureau, websites, AIR and TV channels like Doordarshan, ZEE TV, Star TV etc. At the same time they can do freelancing. One can also take up this career as a part time employment along with any other field of work.

Career Options in Journalism

Journalists can work as editors, reporters, columnists, correspondents, staff or freelance writer, photojournalists, proofreaders, news analysts etc. in print (newspapers and magazines) and electronic (Radio, Television and Web) media.

Editing

Editor: In the editing field there are various positions :

Chief Editor/Resident Editor: Chief /resident editor is in charge of the over-all functions of the publication. His primary responsibility is to supervise the functions of collection, selection and presentation of news. He reads and corrects copy for publication, decide on the editorial policy and the content of publications. Resident editor is in charge of a particular edition (Eg: Chennai edition, Mumbai edition etc.).

Personal attributes: He should have excellent journalistic vision- awareness of the major or minor political and current affairs, communication skills, leadership quality and long term experience as an editor.

Sub Editor: They assist chief editor in selecting & sorting the contents. Their job involves re-writing stories to fit the space assigned, improve the language, insert punctuation etc. They also give headlines and help in page layout. There are number of sub editors for each news paper. The chief sub editor is in charge of the team of sub editors- he assigns work and coordinates and supervises them. He act as a link between the chief editor and sub editors.

News /Feature Editor: He is the right-hand man of the chief editor. He decides on the news to be published in the newspaper each day. He collect news, controls the network of correspondents, reporting staff and other news sources, allocate assignments and attend editorial conferences.

Associate Editor: He directs the preparation of a section of a newspaper, magazine or a television or radio segment. He prepares news, feature articles and critical reviews, and plans the layout of the publication, assigns reporting staff and photographers to obtain coverage of matters of news or interest related to his section.

Personal attributes: Editors must have the ability to write & edit articles, take speedy decisions, a questioning mentality and an awareness of current affairs.

Job Prospectus: They can find job with newspaper groups, publishers of magazines and journals, Indian Information Service of the Government, websites etc.

Proofreader: A proofreader compare proofs and edited copy (Written, typed or printed material) to ensure that the final text is complete and accurate, and that the spelling and punctuation are correct before final printing. They mark proofs for corrections, check revised proofs to ensure that the corrections have been made. They must have sound knowledge of spelling, punctuation and grammar, should be able to pay particular attention to detail and retain concentration for a long period.

Reporting

Reporter: He is the one who reports events as and when it occurs. The reporter is said to be the eyes & ears of the newspaper. Reporter attend press conferences, conduct interviews, visit sites of major occurrence and gather first hand report and present them in an unbiased manner. Their job involves a lot of traveling. A Chief reporter is in charge of the team of reporters, and assigns work to the reporters. Main newspapers employ reporters in all major cities.

Personal attributes: Reporter should have an analytic approach, perseverance, cool temperament, writing skill and self-confidence. He should have good contacts with various news resources and an ability to sense news.

Correspondent/Special Reporters: They are reporters for special purposes and their task involves reporting on a particular topic like politics, foreign affairs, sports, finance etc. They often report on news covering their area of expertise from a place where the particular event is happening. Their aim is to interpret or explain news, and comment on the events, trends and causes behind it. Special correspondent must choose the concerned field in which he has special interest to make a success out of it. Usually one must have sufficient experience as a reporter to become a special correspondent.

Writing

Writer: A writer chooses themes or subjects for written work, conduct research into the subject, assemble background material and obtain other necessary data. Writers may specialise in- Journalism, fiction writing; children's books, educational textbook writing, historical writing and transferring oral histories into written form, humour or comedy writing and so on. In journalism, writers can be feature writers, leader writers, writers for multimedia and web and so on.

Feature writer: Feature writers writes detailed stories or presents commentaries on specific news topics. They research and analyse facts and draw conclusions on a particular topic. They can cover any topic of public interest like interviews, organising data and evidence, feature story leads etc. Feature writing is more descriptive and detailed than news reporting.

Leader Writer: He gives ideas on news topics in the editorial columns of newspapers or magazines and discusses prospects of improvement with trainee writers.

Writing for Multimedia and the Web: Writers are required in multimedia and the worldwide Web for writing news and other articles. They must have a skill for writing precise text adaptive to the environment. If you can communicate your ideas through graphics, animation etc it is an added advantage in this field.

Columnist: They are writers who contribute regularly to a publication. Usually one column on general or a specific topic is devoted to the writer. They writes a regular segment within their particular interest category, e.g. gardening, fashion, politics, films. The columnist usually projects a point of view, and could either be a commentator or a critic. They review developments in special areas they write on & may contribute to a number of news papers at the same time.

Critic: A critic needs to be well read, have adequate knowledge and experience in his respective field. One can be a critic in various fields like film, art, drama etc. Only persons having good knowledge about the particular subject/art can authoritatively write about the subject.

Photography

Photo Journalist or News Photographer: They are the visual reporters. Photo journalists accompany reporters on assignments to take pictures that support a news story, feature or interview. They must know what makes a good news picture; be able to write accurate captions, work well with reporters, be quick and often work under difficult conditions. They must have good knowledge about technical aspects of photography like lighting, speed etc. to take photographs apt for the particular situation.

Others

Fashion Journalist: He is an overall in-charge of a fashion magazine. It is through him that the general public gets to know the latest fashion trends. He should have excellent taste for fashion and keeps himself abreast with latest fashion news, consumer reaction to new collections, fashion shows, current and future trends in colour, design and fabric. Today fashion journalist has a bright scope for employment as there is a need for exclusive articles and programmes with the development of fashion industry.

Cartoonists and illustrators : Make a social or political comment on public figures or events in the form of a cartoon that is funny as well as witty. A cartoon is one man's view of the world.

Other departments included in the publication of a newspaper or periodical are : production, advertising, legal affairs department, circulation and public relations.

Saturday, July 31, 2010

FASHION -DESIGN

Fashion design is the art of the application of design and aesthetics to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes. Some designers in fact have a reputation which enables them to set fashion trends.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear fall within a narrow range of conventional styles, unusual garments are usually sought for special occasions, such as evening wear or party dresses.Some clothes are made specifically for an individual, as in the case of haute couture, or off-the-rack. Today, most clothing is designed for the mass market, especially casual and every-day wear.

A fashion collection is something that designers put together each season to show their idea of new trends in both their high end couture range as well as their mass market range. It is considered to have a planned obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer.

Designing a garment

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile (or muslin), he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of card. The pattern maker's job is very precise and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model.

Structure

Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as 'in-house designers' which owns the designs. They may work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as their brand such as Calvin Klein, Gucci, or Chanel are likely to be designed by a team of individual designers under the direction of a designer director.

Types of fashion

The garments produced by clothing manufacturers fall into three main categories, although these may be split up into additional, more specific categories:

Haute couture

Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-fashion), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.

Ready-to-wear

Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year.

 Mass market

Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.

There is a type of design called "kitsch" design. . . originated from the German word "kitschen" meaning ugly or not aesthetically pleasing. Another way to describe the term "kitsch" is "wearing or displaying something that has passed its fashion date and is therefore no longer in fashion. so if you are seen wearing a pair of pants that was once worn in the 80's it is seen to be known as a "kitsch" fashion statement.

Fashion education

There are a number of well known art schools and design schools world wide that offer degrees in fashion design. The most notable of design schools include Fashion Institute of Design & Merchandising Fashion Institute of Technology, Istituto Marangoni, Central Saint Martins College of Art and Design, Savannah College of Art and Design, Pratt Institute, London College of Fashion, and University of Westminster in London; Fashion Federation, National Institute Of Fashion Technology, India, Parsons The New School for Design in New York City , Politecnico of Milan, Columbia College Chicago, International Institute of Fashion Design, and National College of Arts (NCA) in Pakistan, and Shih Chien University, and RMIT University in Melbourne, and Fu Jen Catholic University in Taiwan.

Career in Fashion Designing

Fashion designing is one of the most exciting career options in today's world. It is needless to say that in a country like India, where textile and garment industries have been thriving for ages, the recent boom in fashion designing has led to innovation and new prospects in the existing domain of garment and accessory design. If you have a penchant for creativity, style and originality, a career in fashion designing can be perfect for you. On one hand, the fashion industry satisfies both the creative fancies and the materialistic needs of the people, on the other hand it promises glamour, fame, success and high pay packages to the talented people.

However, it is also a demanding career, as fashion designers need to combine their creativity with managerial skills to sustain in this industry. Thus, if you can create magic with colors, designs and shapes, just acquire apt professional skills to begin a successful career in Fashion Designing.
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